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You might ask, “What is CRM?” This is the easy part. It’s just a list. You can see the names and addresses of other companies that do business together. A solid CRM database makes it easy to keep track of everything and doesn’t make you look like a fool. I mean that the database tracks any information that may be pending for either a supplier, customer, or partner. To make phone calls. Appointments scheduled. Forecasted sales. Potential opportunities Outstanding quotations Open service issues. A good CRM system will have calendars, activity lists, and forms. This ensures that the right information isn’t lost. It includes automatic emails as well as reminders. It allows you to schedule followups for colleagues in your company. All of this information should then be shared with all employees. There is no room for error. You can’t leave anything out.